Since Pippa Middleton sauntered down the aisle at the Royal Wedding in April this year, spawning a world-wide obsession with her shapely behind, there have been countless fitness articles on how we should go about trying to get a butt like Pippa's.
Sadly, for the allergic-to-exercise among us, such advice generally involves too many mentions of lunges, squats and other activities that require breaking a sweat and pulling unattractive faces.
But at last, there's a solution: the Invisible Shaping Bum Booster!
Available in UK department stores (and hopefully in Australian soon), these are pairs of underwear with built-in padding that have a lift-and-shape effect, much like a push-up bra.
The intelligent undergarment also flattens the stomach, and has invisible seams so your butt-shaping secret will never be revealed.
At nearly AUD$30 a pair, they might be something you'd want to save for Royal Wedding-esque special occasions.
A spokesperson for Invisible Shaping Bum Booster said the focus on Pippa's behind has brought the butt back into focus.
"Widely publicised photographs of Pippa's shapely behind have made ‘bum envy' a part of everyday conversation for women all over the UK," the spokesman said.
"She has set the standard for how a perfect rear should appear."
Would you purchase butt-shaping underwear? We're talking about it right now on Facebook and Twitter.
From ho-hum to hipster: Pippa Middleton's style evolution
