Georgia May Jagger is a material girl

The 20-year-old daughter of rock royalty (her parents are Rolling Stones rocker Mick Jagger and American model and actress Jerry Hall) is the perfect choice for the music-themed campaign. The shots see her perching on a stool on a stage and leaning against sound equipment and racks of clothing backstage.

The photo shoot took place during the rehearsal stages of Madonna's 2012 MDNA world tour.

"I spent a lot of my childhood backstage hanging out around amps," the model said in a media release "That was where we chilled when we were younger. So this photo shoot brought back a lot of memories."

Georgia replaces former face of Material Girl, Kelly Osbourne.

As for the clothes, think festival-wear staples such as summer dresses in floral, polka dot and tartan prints mixed with edgy jackets and boots for more of a night-time look.

Our other favourite celebrity ad campaign this week is Kristen Stewart for Balenciaga fragrance Florabotanica.

Celebrity skin: The sexiest celebrity ad campaigns

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