Armed with slogans including 'There's nothing finer than my vagina', more than 400 people marched in London recently protesting the 'pornification' of women's genitals.

Their argument? That the normalisation of Brazilian waxed lady-parts and the rise in 'designer vaginas' (cosmetic surgery to make a woman's labia look 'neater') is the result of standards set by pornography, and perpetuates self-hate amongst women.

For the current generation of young women, a Brazilian wax (that is, not a follicle left down there) arguably is the norm. The Atlantic.com reported that Indiana University researchers Debby Herbenick and Vanessa Schick found that nearly 60 percent of American women between 18 and 24 are sometimes or always completely bare down there, while almost half of women in the U.S. between 25 and 29 reported similar habits.

And why wouldn't it be when that's what our pop culture icons do? Carrie got one in Sex And The City, and Kim Kardashian also sings Brazilian praises, once saying women "shouldn't have hair anywhere but their heads".

But in fact, the bald beaver really only started to become a trend in the late '80s, when a group of Brazilian sisters opened a salon in NYC and started offering this strange thing called a Brazilian, The Atlantic also reported.

Pick up any mildly risqué fashion spread from the '60s or '70s in even the most sophisticated fashion bibles and you'll be presented with full, luscious lady-bushes to ogle at.

So, is the Brazilian like most trends, a thing to come and go with the times? In the not-too-distant future will we wonder why we paid money to have hot wax poured on our privates before having the hairs ripped out, again, and again, until bam! The hair is gone?

There's always the pro-Brazilian counter-argument: it's more hygienic, it looks and feels neater, and avoids that mortifying visible-pubic-hair-while-wearing-a-bikini moment on the beach.

Do the Muff Marchers have a point? Is the Brazilian just a fad or is it here to stay? Tell us what you think.